“Do we have someone in the building who knows how to speak Portugese? Or what about Korean?” asked the CEO of a young company. “This skill is essential for the deal we're working on between a Brazilian exporter and a South Korean retailer.”
The room was silent. “We don’t know who has those talents,” the project team leader finally admitted. “But my team managers can find a couple new people who can speak those languages from an agency.”
“No,” said the CEO, “I don't want to hire someone new when I'm sure we have someone here. We employ over 50 people from all sorts of countries!”
Map this conversation to what your company does and you will see the similarity of the problem. You don...